Massage Envy
Concepting, Scripting, Social
Blissmas Holiday
Responsibilities: Concepting and scripting
Awards: American Advertising Federation (AAF) Best Of Show Addy Award
To kick off the holiday season, we reimagined the role of Mrs. Claus as the true head honcho of the North Pole. Here with her “elf,” they respond to “Dear Santa” letters touting the brand’s stretch and massage services.
Train Like A Pro
To launch category leader Massage Envy's new service "Total Body Stretch" to their 1.65m members and the U.S. at large, we created Train Like A Pro. The first completely online elimination contest run through social and with public voting on the responsive microsite.
Everyday athletes were chosen from a nationwide search to achieve a personal goal while incorporating Total Body Stretch into their regimes and posting on their channels about their progress. The winner took home $5k + 1 year of free ME services.
Our partnership with the PGA and MLB had a ripple effect on weekly voting results.
