INROADS BY MERCEDES-BENZ
Award: MediaPost EIS Award Best Newsletter, finalist
InRoads, the bimonthly newsletter from Mercedes-Benz, is an expression of the most extraordinary vehicles in the world and the lifestyle they represent.
We set out to transform this work from a pure sales channel to a sophisticated editorial with full-bleed imagery for a glossy magazine feel.
Inroads now delivers brand storytelling that connects to our many fans on a relevant, yet aspirational level.
Celebrity brand ambassadors…
Our support of charitable organizations and social justice
Luxury partner hotels
And some incredible vehicles, too.
This work creates a community among our drivers and enthusiasts, revealing the inside scoop and full benefits of choosing Mercedes-Benz.
THE STATS
Since the 2019 redesign, we saw tremendous open rates that continue to climb substantially across both Owners and Prospects segments.
2,800,000
Unique opens
2,500,000
Subscribers
27%
Average open rate
300,000
Resulting visits to MBUSA.com
