CHARGED
by Mercedes-EQ
Delivering electric life to the inbox of millions.
An all-electric vehicle fleet deserves an all-electric newsletter. With the successful launch of Mercedes-EQ — Mercedes’ first fully electric sub-brand — we created Charged, a communication designed to highlight the lifestyle of electric mobility.
To create a next-level CRM experience, new dynamic modules take this newsletter into the future — like the Mercedes-EQ vehicles themselves.
To kick off the premiere issue of this newsletter, our audience was small, but mighty. The engagement rates were off the charts
Average Open Rate
78%
THE STATS
(Yes, really.)
CTRs
24.5%
CTORs